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In addition to Sidoti’s promotion, the agency has also brought on generative producer Gabe Michael as VP and executive producer of artificial intelligence, a newly created position.
Michael is responsible for vetting AI tools for production integration, prioritizing those with the best data protection and safety standards for clients, according to the agency.
Sidoti and Michael, alongside global studio leads Natalia Villegas and Ryan Curtis have engineered a new business model powered by AI integrations that will scale Edelman production globally, enhancing its production craft and value to equip clients with wholly owned content, the firm said in a statement.