Gabe Michael is an award-winning filmmaker and creative technologist shaping the future of creative production with AI. In his current role at ElevenLabs, he works with creative teams and enterprise clients, bringing his expertise in traditional and AI-powered production.

Previously, Gabe served as the SVP and Global Lead of AI Production at Edelman, where he built and led the agency’s global AI creative production function from the ground up. He spearheaded the integration of generative AI across the agency’s studios and global operations, establishing the tools, workflows and training that enabled teams worldwide to adopt AI and produce award-winning work.

As an early adopter of generative AI in filmmaking, Gabe brings a rare combination of hands-on creative expertise and executive experience implementing AI at enterprise scale. His films have screened at Tribeca and earned Best Odyssey at Project Odyssey, as well as Best Character and Best Art Direction at the Runway Gen:48 AI Film Competitions. 

A recognized voice on AI, filmmaking and the future of creative work, Gabe has spoken at major international events including CES, NAB, Silicon Valley Video Summit, Upscale Conf and Runway AI Summit.

Drawing on years of experience directing and producing for leading studios, brands and digital platforms, Gabe also educates creative professionals on the practical applications of AI in filmmaking through YouTube, LinkedIn, and Curious Refuge. He teaches graduate-level courses for UCLA’s Producers Program.

My mission is to enhance the future of storytelling with AI, showing how generative tools can enhance creativity rather than replace it. I want to empower filmmakers, creatives, and brands to embrace AI as a storytelling tool.

At the same time, I aim to demystify AI filmmaking, addressing misconceptions while developing new workflows that bridge the gap between traditional production and AI-powered creation.

Learn more about my AI filmmaking techniques.

My background is in producing and directing for digital media and the creator economy, but I’ve always been drawn to new technologies that push the boundaries of storytelling. As AI tools like Runway, Pika, and Suno emerged, I saw the potential to revolutionize filmmaking—allowing independent creators and studios alike to explore stories that were once limited by budget and resources.

I dove deep into AI filmmaking, experimenting with generative tools and refining workflows. This led to multiple award-winning AI films, collaborations with top AI platforms, and my role as a leader in AI-driven creative production.