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Most people will know Edelman for its award-winning PR, but the global communications firm has full-service marketing capabilities that span creative ideation to post. With over 60 offices worldwide and more than 6,000 personnel, one of its recent focuses has been to expand its production capabilities.
As part of this process, Patrick Sidoti, former US head of production, was elevated to global chief production officer and five of the company’s studios spaces – in Los Angeles, New York, Chicago, Mumbai and Bogotá – were ‘reimagined’ to enable real-time international collaboration and enhanced production output.
Edelman also welcomed the award winning generative producer, Gabe Michael as VP, executive producer of AI, and together with Patrick and the studio leads has engineered a new business model powered by turnkey AI integrations.
Speaking to LBB’s Ben Conway, Patrick explains what this new business model means for Edelman and its production workflows globally, why AI “is everything” going forward, and how the company’s support for innovation results in ‘truly endless’ possibilities.